In 2014 Glow worked with leading Central Otago winery Amisfield to help it secure reviews for its wines in Australia, one of its key export markets. Glow wrote a media release telling the unique terroir story of Amisfield and showcasing two new release wines. We then organised for one dozen wine reviewers across Australia to receive samples of the wines. The campaign resulted in 16 reviews from four writers giving a combined circulation of more than 224,000. Amisfield were then able to share these reviews with their distributor to help generate more sales.